Swimsuits That Suit You

Don't dread bikini season, but instead flaunt your stuff!

Every woman has their own distinct body shape. There is not one shape that every woman must categorize themselves with. While doing a body shape quiz, I found myself somewhere between athletic, curvy, lanky, and busty. So...what the heck am I? None. And all of them. At the same time.

Because I don't believe all women can identify with one single body type, I will throw some tips around for swimwear that's corresponds to YOUR needs (and not what your body shape quiz says you need).

Here are some tips for every body quirk so that you can look head to toe fabulous this summer!

BROAD SHOULDERS

Athletic figures come with broader shoulders, and halter necklines break up the shoulders making them appear smaller. 

AVOID: bandeaus, shapeless tankinis

LONG TORSO

High waisted bottoms will shorten your torso and elongate your legs!

AVOID: low cut bottoms that make your torso appear even longer

SHORT TORSO

The trick to elongate your torso is to lift your bust and wear a (appropriately) low cut bottom

AVOID: high waisted bottoms and tops that don't lift your chest

CURVY

Look for solid colours & prints to not distort your feminine proportions! Go for supportive tops that draw the eye to your assets

AVOID: skimpy and stringy bikinis (unless you're comfortable with all eyes on you)

PEAR SHAPED

Look for swimwear that elongates your torso and draws the eye towards your bust with cleavage, detailing, and halter straps.

AVOID: eye catching bottoms that cut awkwardly around your thighs

APPLE SHAPED

Wrap around swimsuits create a waist while the solid red colour slims your tummy

AVOID: tankinis that accentuate your top

SMALL BUTT

A brazilian cut bottom will enhance and draw eyes to your booty

AVOID: large bottoms that cover your small tush

SMALL BUST

Corset or halter style tops with with padding, gathering, ruffles, and frilly features will make your bust appear fuller.

AVOID: bandeaus that flatten chest

*** Pure Style Girlfriends carries a variety of inserts for bikinis that enhance the size of your breasts on http://purestylegirlfriends.ca ***

The most important tip to bathing suit shopping is to find one that you feel beautiful and comfortable in. Have fun and look sexy!



What's Hot This Summer?

Not hot enough yet this summer? Crank up the heat with your style...


Some of the hottest summer trends are about to be shown to you, grab some iced tea!

Leggings! These are so in and they are selling them everywhere! You don't have to spend a fortune on these, and can pair them with any style of top depending on the weather!

Patterns! Patterns on shirts, skirts, dresses, bathing suits, jewellery, bags, ANYTHING! Patterns are so hot right now, just pair your patterned piece with something simple or matching to make you look fun & put together!
**WARNING** I do not suggest wearing an outfit that consists of two very different crazy patterns- you will look nuts. But that's just my opinion. 

What goes best with a sun kissed glow? COLOURS! Who doesn't love to be colourful? It makes you happy and makes you look fabulous. Summer is only here for a short period of time, so show your true colours!

Don't know what to do with your "girls" with some of these cool styles? We have products to wear with dresses, tops, and even bathing suits!

Head to http://purestylegirlfriends.ca  to see which one of our products is best for you!

MMVA Recap

The MMVA's this Sunday were a huge party! The event that thousands of fans have been waiting for all year was so worth the wait!

Many die hard fans camped outside MuchMusic headquarters for days in anticipation of the event. The red carpet was elegant and full of hot celebrities strutting down like Taylor Swift, Demi Lovato, Classified, Avril Lavigne, Lucy Hale, and more!  Hot Canadian (and non-Canadian) celebrities performed their music and the fans never stopped screaming! 

PSY co-hosting really had me entertained, I couldn't help but laugh at his quirky and foreign sense of humour.... "Stop taking pictures and bounce!"

Drake's unannounced appearance took everyone by surprise and made the night extra special for so many people (especially myself)!

I don't like to talk about the winners of awards because in my heart I believe everyone is a winner (cheesy I know) but I do love to talk about the fashion.

 I was blown away by the what I saw on the red carpet. Summer trends like patterned dresses, sequins, low cut V necks, backless, strapless, short, flowy, colourful... I was in fashion heaven!

I told myself to choose a best dressed but was caught between way too many. So I've decided to just talk about a few of my favourites...

Liz Trinnear was the beautiful lady in red. This dress took my breath away. The vibrant colour made her look like a sexy Disney princess. 

The waist cuts, low neckline, and backless style would make dealing with "the girls" difficult for the average lady, but we had the perfect fashion solutions to make Liz rock her look.

Pretty Little Liar's Shay Mitchell looked AMAZING in her 2 piece outfit with summer colours and patterns!

Chloe Wilde WOWed the crowd in her sweet & sexy cross cut pink dress! 

Lauren Toyota gleamed on the red carpet, looking like a glamorous mermaid...Gosh I love sequins!

This dress required some girly work, so we sent her a goody bag of Girlfriends products that came in handy!

Taylor Swift stole the show with her tight fitting black&white patterned dress. Elegant and classy with a hint of sexiness. I have to say out of all the celebrities, Taylor Swift really won me over with her million dollar dress.

There were so many well dressed celebs and VJs at the 2013 MMVA's, it was so hard just to choose a few!

I am already excited for next year, what about you?!

If you have any special events where you will be wearing a trendy dress like one of these above, ask us which one of our products will help your body look magnificent! 

Lunch Beat

What better way to spend your lunch break? Lunch Beat is an event that travels to different cities. For one hour (usually starting at noon), they play music, serve food and drinks, and let you PARTY!!
It's a great way to get your bum off that desk and shake it.

If you enjoy house music and letting loose, this event is for you!

Having attended it myself, I had no idea what to expect the first time. On my way there I could hear the music from blocks away! Set up in a park in the Plateau of Montreal, people were dancing like crazy. Some men took there shirts off, some people brought their dogs and some even brought their babies. Believe me when I say this event is for everyone!

This shirtless man with a glittery pink hat made my day!

You feel a sense of community while dancing. You can see people from all over town in their work uniforms just having fun. The music is GREAT and the food is healthy and delicious. Different company booths are set up so you can try their products. Alcohol is also available for those of legal age (hum hum).

All ages, all jobs, all personalities are welcome to this event. To put it simply, if you want to have fun on your lunch break, head on over.

You can click on their site here to see when the next Lunch Beat is happening in your area!

For those living in Montreal, their next event is July 18th, 2013 at noon. It will be held at Club Soda on Boulevard St Laurent.

Hope to see you there!

MMVAs 2013

MUCH MUSIC VIDEO AWARDS

The MMVAs are only 3 days away and we have our popcorn ready! 
MuchMusic presents the MuchMusic Video Awards to honour the year's best music videos. Held in the streets of downtown Toronto, it's expected to be the craziest night of the year. This year we are expecting guests like Demi Lovato, Avril Lavigne, Taylor Swift, and Ed Sheeran. PSY (known for his millions of views on YouTube for "Gangnam Style") is also co-hosting with the MuchMusic VJs!

Can we all talk about how stylish the VJs are for a sec? Every show, they are head to toe FANCY!

Lauren Toyota always has a glamorous sweetheart look

while Liz Trinnear has a sweet & sexy flair to her outfits

 

 Phoebe Dykstra rocks the modern edgy style that only very few people can really pull off!

And how can we forget the new VJ, Chloe Wilde who seems to be trendy and so FUN.

PSG Canada is proud to supply all of these VJs, including their amazing stylist Alexis Honce, with our products for their MMVA outfits!
Our fashion solutions are perfect for these kind of events because of the variety of backless, strapless, and off-the-shoulder styles.

Be sure to tune in to MuchMusic on Sunday night (June 16th) at 9 PM Eastern / 6 PM Pacific for the MMVAs and see how our products help the VJs look flawless (not that they aren't already)!

Follow them on Twitter!
@PHOEBEDYKSTRA
@LAURENTOYOTA
@LIZTRINNEAR
@THECHLOEWILDE

After the show, tell us what you thought about the outfits of the night!
Ask us what PSG fashion solutions the VJs used and you could order your own on our website!
http://purestylegirlfriends.ca